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Barclays in association with Ledbury Research
This report takes a fresh look at global philanthropy. Based on a survey of 2,000 people around the world, this report measures the resources being invested into charity and causes by wealthy people, using both money and time as indicators.
The four countries that ranked consistently in the top five of both indicators are Ireland, India, South Africa and the US. The report also explores the cultural nuances that drive these countries to engage in philanthropy in this way. These are:
- A strong sense of community in Ireland - Personal connections to communities and causes are driving contributions to charity
- The desire to combat omnipresent poverty in India - High net worth individuals have a strong sense that they must do as much as they can personally to combat society's problems
- Bridging divides in society in South Africa - A national philosophy known as 'Ubuntu' drives altruism and a desire to support charitable causes
- A sense of personal responsibility to help others in the US - An optimism about the creativity and innovation of individuals to solve problems and make changes in society.
The report also underlines that the concept of philanthropy is universal and that it will remain a spending priority to people when they retire. It also reveals that the amount of time allocated to charity set to increase by 194%.
Read the full report [PDF, 258KB]