Scott Drawer began with a summary of how professional athletes aim to succeed. “They start their business at the end,” he says. 

Athletes and their coaches often know the times, power or expertise they need to achieve to win gold, so they break that down into smaller chunks and reverse engineer their performance.

"You know where the athlete is today and then you create a plan. No plan survives the first contact with battle, so the really skilled coaches will have contingency plans in place and ideas about when things are not working, meaning they can react and respond."

That might work for sport, but in business things are more complicated, argues Greg B Davies. “The scale of things that can go wrong is astronomical,” he says. "If you just look at the world over the last few years – financial crisis, US debt crisis, Arab Spring – these things can throw any plan off... so we have to be incredibly adaptive, while sticking to a core set of principles."

Mike Forde adds, "The one thing that's guaranteed in high level sport is that you will get pressure and highly emotional points - it's the same in investing - the key is to apply common sense."