WIRED’s João Medeiros has written widely about the impact of hormones on our behaviour and decision making.

“You can never separate yourself from an emotion,” he says. “We have physiological responses which come from our evolution. In economics there’s this assumption that we’re all rational agents, that we have all the information right in front of us. But that’s not what happens.”

These emotional responses might produce moments of brilliance, but they can create strategically weak decisions. “The stress response – from an evolutionary perspective – is about evading a short term threat,” says Jeremy Snape. “We get very focused on one specific threat in the environment and we lose that ability to think strategically.”

So how do we override these emotional responses? “That might come from a coach, or it might come from a set of rules,” says Greg B Davies.