Talking About My Generation: Exploring the Benefits Engagement Challenge is a new report commissioned by Barclays (Corporate & Employer Solutions and Workplace Banking) and written by Dr Paul Redmond, one of the UK's leading experts in generational theory and Head of Careers and Employability the University of Liverpool.

The in-depth report provides human resources (HR) professionals and senior reward managers with a new and compelling way to consider how employee benefits packages can be used to more effectively engage the different generations within today's workforce, as well as looking at the risks of getting benefits strategy wrong

Through the lens of generational science, this report offers a unique insight into the modern multigenerational workforce - a workforce which, for the first time in history, comprises five generations: Maturists (born pre-1945) Baby Boomers (born between 1945-1960), Generation X (1961-1980), Generation Y (1981-1995) and Generation Z (born after 1995).

Using a blend of quantitative and qualitative research methods - including a survey of over 1,200 employees and a series of focus groups and interviews at a number of UK organisations -  the report explores the financial aspirations, concerns and priorities of the three largest generations within today's workplace: Baby Boomers, Generation X and Generation Y. The report then considers how HR professionals can use this insight to create and communicate employee benefits packages to better meet the differing needs of the different generations.

The following video explores the key findings of the research and insights from the report.


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